Senior Marketing Executive

Job Purpose

Executive integrated marketing plans to advance commercial objectives of each subsidiary company as well as the shared services.

Duties & Responsibilities

• Strategic Planning

Participate in strategic planning and cascade marketing objectives for each company

Participate in the development of a digital marketing strategy and direction

Responsible for reporting the annual marketing plans, expense reports, budget tracking

Responsible for ensuring all initiatives are completed timely and within budget

Responsible for managing payments, supplier information and documents, and accurate invoices

• Digital Marketing

Responsible for the development of the monthly social media content calendar in terms of copy and design

Oversee design briefs and ensure quality control and consistent branding and tone of voice

Responsible for updating the websites in terms of content and relevance

Manage day-to-day issues with agencies related to SEO, SEM/digital advertising, and social media

Support commercial with digital lead generation and qualification

• Design, production, and event management:

Responsible for the selection, negotiation, and oversight of designers/agencies for all design of production materials such as corporate profiles, printing materials, company booths, etc.

Work with administration team to oversee the production process

Responsible for the management and execution of customer events and sponsorship opportunities

Responsible for internal branding of all branches and ensuring up to date state of all offices (in terms of branding)

Support in employer branding events

• Customer Experience

Support customer facing teams in designing and optimizing customer experience online

Report on customer NPS, quarterly satisfaction surveys, testimonials, and report on findings and recommendations for improvement

• Public Relations:

Support implementation of the company PR strategy, and coordinate implementation to relevant outlets for paid content, coverage, and advertorials

Responsible for building relationships with relevant network of reporters

Support in establishing links with business chambers, associations, etc. for the purpose of data gathering and marketing opportunities

Responsible for the management of media monitoring agency and data gathering to serve commercial objectives

Educational Background

• 5 – 7 years of relevant experience in B2B marketing
• Prior experience managing diverse supplier base
• Prior experience with procurement practices
• Bachelor's degree in business, Economics, Marketing, etc.
• Additional certification in digital marketing/ performance marketing is a plus