Senior Executive – Integrated Marketing Communications

Who we are

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the role

The Senior Executive – IMC is responsible for managing client servicing, brand alignment, and integrated marketing campaign execution across GMG’s portfolio. The role focuses on ensuring brand principal relationships are maintained, marketing strategies are implemented effectively, and communication is seamless across all channels.

Core Responsibilities

• Act as a liaison between GMG and brand principals, ensuring campaign alignment.
• Support the execution of 360-degree marketing campaigns, integrating digital, PR, events, and retail marketing.
• Work closely with internal teams to develop campaign timelines, creative briefs, and performance reports.
• Assist in managing agency relationships, ensuring smooth execution of brand campaigns.
• Conduct market research to identify trends, competitor activities, and consumer behaviors. Provide insights to optimize marketing strategies.
• Track and manage campaign budgets, ensuring campaigns are executed within financial constraints.
• Coordinate with internal teams, senior management, and other stakeholders to align communication goals and ensure all messaging is consistent.
• Collaborate with content creators and designers to develop impactful content (e.g., advertisements, social media posts, press releases, etc.) that resonate with target audiences.

Technical Skills

• Knowledge of marketing analytics tools and campaign management platforms.
• Strong understanding of retail marketing, activations, and digital campaigns.

Soft Skills

• Strong problem-solving and multitasking skills.
• Collaborate with cross-functional teams, including commercial and operational team, to align marketing strategies with business goals.
• Build and maintain strong relationships with external partners, vendors, and agencies.
• Detail-oriented with a strategic mindset.

Qualifications and Experience

Bachelor’s degree in Marketing, Business, or a related field.

4-7 years of relevant experience in integrated marketing communications or brand management.

Prior experience in retail, FMCG, sports, or lifestyle industries preferred.

Proven expertise in client servicing and stakeholder management.