Marketing Manager-Licensed Brands (W&W)

Job Requirements

To manage the end to end communications on ATL, BTL, Digital and social media for Titan International Brands. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan International Brands Portfolio.

Branding and Digital Marketing plan

• Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives
• Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives
• Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns

Brand plan execution & performance assessment

• Ensure the execution of the branding initiatives periodically as per the finalised plan
• Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand
• Find newer and interesting avenues to communicate – new age media and innovations

Marketing : Partnering with Channel and Product Management: Product Performance Monitoring

• Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches
• Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs.
• Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products
• Understanding Channel and liaisoning with Channel partners to ensure a ‘one brand’ look across all channels

Work Experience

• MBA form a premier college (preferably marketing)
• 10+ years of experience of developing communication in FMCG / retail organisation
• Thinks big
• Business savvy
• Entrepreneurial drive
• Nurture relationship
• Influence for impact
• Ability to lead diverse team
• Accountability
• Believes in people
• Curious
• Is passionate about categories and products
• Category knowledge
• Product knowledge
• Commercial and financial acumen
• Latest trends in lifestyle space