UX Writer

We're looking for a UX Writer to join our Direct-to-Customer (D2C) team and help create clear, accessible and trustworthy digital experiences for our customers.

At AJ Bell, content is an integral part of the design process. We believe that words and interactions should be designed together, ensuring that users understand what they need to do and complete tasks with confidence. 

Working closely with UX Designers, Product Managers and other key stakeholders, you’ll help shape customer journeys, define messaging and create content that is clear, inclusive and easy to understand.

As a UX Writer, you'll be involved from the earliest stages of the design process, collaborating with design and product teams to define journeys, flows and content strategies that support both customer needs and business goals.

What you’ll do

• Design clear, inclusive and accessible UX content across our direct-to-customer app
• Work closely with UX designers and product managers to shape journeys and interactions
• Create content and micro copy for:
  • user journeys and task flows
  • navigation and interface labels
  • guidance and feature explanations
  • error messages and system feedback
• Define clear user intent and messaging within product experiences
• Ensure content meets GOV.UK content design and accessibility standards
• Work within regulated and compliance-led environments
• Test content with users to ensure clarity, comprehension and trust
• Contribute to product naming, feature explanations and value propositions
• Participate in agile ceremonies and cross-functional collaboration
• Plan and manage your own workload and priorities

What you’ll bring:

We’re looking for someone who understands how language, structure and design work together to support user understanding.

Key skills include:

• Strong experience in UX writing or content design for digital products
• Experience working or following GOV.UK content design principles
• Strong ability to write clear, concise and inclusive content
• Experience designing content for complex or regulated services
• Understanding of user vocabulary and comprehension
• Ability to write for different emotional states and user needs
• Experience testing and validating content with users
• Strong understanding of:
  • information hierarchy
  • tone and voice
  • clarity and readability
  • emphasis and visual messaging in interfaces
• Experience working in cross-functional product teams
• Comfortable working in agile environments

About AJ Bell

AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors.

Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.

We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.

What we offer

• 25 days holiday, increasing with service + buy/sell scheme + bank holidays
• 6% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.

For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.

We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.