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Job description
Clinic Marketing Specialist
Vos Collection
GTA Hybrid
What we are about
Vos Collection is a group of Canada’s leading Medical Aesthetics clinics with the goal of providing world-class patient experiences. We aim to allow our partners to achieve their personal and professional aspirations by providing support through a collaborative and inclusive approach.
Our core values are: RESPECT, INNOVATION, COMMUNITY, EXCELLENCE, AGILITY
What you are about
The Clinic Marketing Specialist is responsible for bringing our unique Vos Collection Clinics to life across key marketing channels.
Reporting to the Clinic Marketing Manager, this role will lead the marketing activations across various channels that fit the unique clinic needs and contribute to the aligned 52-week marketing plans.
Lead the execution of clinic marketing activities across multiple channels: email, SMS, social, website and other relevant channels.
Plan and execute clinic content creation across organic marketing channels. Using an innovative approach to create effective and engaging content that appeals to the clinic target audience and reinforces the brand.
Provide copywriting for email, website, and social media that reflects the brand tone of voice and drives engagement.
Help source local and specialized 3 party support for marketing activities, including but not limited to designers, content creators, photographers, videographers, writers, event support.
Engage in day-to-day clinic marketing and brand support, including but not limited to website updates, print collateral, signage, ad-hoc social and e-mail support.
Develop strong relationships with key team members within clinic marketing, operations and clinic staff.
Support activations with local partnerships, seeking mutually beneficial cross-promotional opportunities.
Report on relevant clinic marketing KPIs, and work with Clinic Marketing Manager to review priorities.
Support the development of the 52-week marketing calendar, reflective of key seasonal activations and local highlights per clinic.
Support across the other clinic marketing teams by sharing best practices and key tactics to help elevate the Marketing departments effectiveness.
Additional duties and responsibilities may be added or modified as required throughout the course of your employment.
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