Marketing_Brand Marketing Specialist

Consumer Insights and Market Research 

• Supports the Brand Manager with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. 
• When focusing on the younger segment of the target group, monitors the consumer's perception about brand and products in social media.
• Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.

Brand Management

• Support and contributes the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
• Builds new cross-functional tools, such as sales/marketing programs or trade marketing.
• Works closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.
• Instigates and participates in creative sessions to develop tactics and assess best practice case studies.
• Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.

Advertising and Creative

• Supports the Brand Manager in creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Develops and implements the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
• Works closely with the Digital Team to amplify the impact of advertising on own, earned and paid media channels.
• Supports the Brand Manager with controlling creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
• Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan.
• Annually reviews media planning and buying with the agency and international together with the Brand Manager.

Product and Packaging Innovation

• Support and manage solid product launches together with sales, finance and other marketing functions and act as the key contact for Red Bull HQ.
• Understand which packaging solution addresses country specific needs, as well as lead and/or manage the launch proposal.
   

Business Planning and Budget

• Supports the marketing team in developing and implementing the annual business plan.
• Prepares, together with the marketing team, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
• Ensures proper project and budget tracking and stays within the agreed budget.
• Delivers the brand part of the business plan.

Strategic Partnerships & Relationship Building

• Builds and maintains strong, transparent, and trusting partnerships with internal stakeholders, management, and personnel.
• Manages and strengthens relationships with creative and media agencies to ensure high-quality service delivery and contractual compliance.
• Proactively identifies and establishes strategic partnerships with cross-industry brands to drive mutual growth and brand salience.
• Develops and executes innovative co-branding initiatives that leverage external resources to achieve win-win outcomes and expand brand reach.

 

• At least 2 years of marketing experience, ideally within the FMCG industry or related consumer-facing sectors.
• A proactive "can-do" attitude, with a strong desire to learn and apply brand marketing best practices in a fast-paced environment.
• Ability to understand consumer behavior, with experience in translating market data or research into actionable marketing ideas.
• Strong organizational and project management skills, ensuring projects are delivered on time and within the agreed budget.
• Solid communication and interpersonal skills, with the ability to coordinate effectively with internal teams and external agencies.
• Basic commercial acumen, including an understanding of market trends and a comfortable familiarity with tracking campaign performance.
• Experience in partnership coordination, such as supporting co-branding activities or managing vendor relationships to achieve shared goals.
• Adaptability and resilience, capable of managing priorities and following through on tasks under minimal supervision.
• Fluency in both English and Mandarin, with the ability to communicate ideas clearly in a professional setting.
• A genuine passion for the Red Bull brand, aligned with our core values of high performance and creativity.

Education Requirements: University Degree 

Language Requirements: Mandarin, English (Business Level)