Target Market- Concrete

Key Areas of Responsibility:

Operational

• Develop product roadmap strategy through market research, customer and industry insights, competition benchmarking and Region guidance.
• Execute product roadmap strategy -through collaboration with R&D, Technical, Operations, Marketing, and Sales.
• Lead forecast accuracy target achievement -through collaboration with Sales, Operations, Procurement and other involved teams
• Manage assigned Leads from qualification to endorsement to Sales.
• Create product content and literature (printed and digital tools and assets) for Sales and Marketing purposes -through collaboration with Creatives.
• Train and develop Sales and Marketing personnel’s product knowledge, so they become extension of TM on the field.

Financial

• Achieve TM’s target sales and material margin
• Manage inventory and write-offs

Administrative

• Support cyclical price setting actions
• Manage product permits, tests and certificates, data sheets, packaging, and other related documentations.
• Manage Product Creation Process (PCP) -ensuring SIP, PDS2PIM, SAP, and other related tools are updated.
• Provide technical support for customers and Sika internal teams.
• Perform other product-related functions as may be assigned.

Education

Bachelor's degree in civil engineering or any related field.

Work Experience

• Minimum 3 years experience in product and/or marketing management, preferably in any of the following sectors: construction materials, chemicals, building components, mechanical or electrical devices/equipment.
• Proven track record of developing and launching new products and/or services to market.
• Experience in sales and/or multinational organization is an advantage

Skills

• Researching skills, data-driven analyzing capabilities, and product roadmap strategy ideation.
• Skilled in product lifecycle management (from launch to termination), product content and literature creation, pricing, demand forecasting and leads qualification.
• Working knowledge of P&L Management and route-to-markets (Projects and Retail).
• Excellent communication, presentation and interpersonal skills.
• Proficient in product marketing IT tools (i.e. SAP, Salesforce, Product DMS, others)