Retention & Growth Builder

HelloPrint is on a mission to become the world's leading infrastructure for customizable printed products. From our offices in Rotterdam and Valencia, 100+ professionals are building an AI-first company that scales output faster than headcount. We're at €85M revenue and aiming for €1B. Every hire we make needs to help get us there.

85% of our revenue already comes from returning customers. Our first-to-second order rate is well below where it should be. Loyalty is underbuilt. Our best customers get nothing in return for being our best customers.

That's the problem. You're here to fix it.

The Marketing & Growth team is rebuilding the entire growth engine around an AI agent fleet and a serious bet on agentic commerce. You will own the entire post-purchase journey: how every customer is welcomed, retained, rewarded, and reactivated. You will design it as a system, not as a calendar of campaigns. And you will run it with an AI agent fleet doing the work alongside you.

This is not a traditional CRM or email-marketing role. It is a high-ownership position for someone who can hold strategy, data, programme design, copy, and AI orchestration in one head. And ship. One question anchors everything you do: how do we make every HelloPrint customer worth more, faster?

What you'll do

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Design the end-to-end lifecycle as one connected system: behavioural welcome, replenishment, win-back, referral, loyalty tiers, reseller programme. Not a stack of campaigns.

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Architect HelloPrint Pro, our customer, reseller, and business loyalty proposition: tiers, rewards, perks, and the underlying economics.

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Operate the Lifecycle Agent: brief it, let it generate journeys, audit the output, ship what works.

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Own the metrics that matter: first-to-second order rate, repeat rate, LTV, CAC payback, loyalty enrolment, share of wallet.

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Run continuous experiments through GrowthBook and Klaviyo on every meaningful customer touchpoint.

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Pull, model, and read data without waiting for a dashboard.

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Brief the Insights Agent, the Content Agent, and the Testing Agent and integrate their output into your roadmap.

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Decide what to stop doing. Saying no to legacy campaigns is part of the job.

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Tell the rest of the company a clear story about retention, every single week.

You ship continuously, not occasionally, based on real business impact. Not theory. Not frameworks. Not how it's done elsewhere