Marketing Manager - Subscriptions

Overview

Job title: Marketing Manager – HMC Portfolio Brands: Haymarket Media Communication Brands (Campaign, PRWeek, Third Sector, In.Comms and Creative Review) Reports to: Senior Marketing Manager Location: Twickenham Hybrid: 3 days in the office

Salary: £40,000

About the Role Join the heart of Marcoms publishing. As a Marketing Manager, you will lead on some of the UK’s most influential media brands to help grow the subscription revenues. From the definitive industry authority of Campaign and PRWeek to the celebrated artistry of Creative Review , your work will directly shape the narrative for the world's most influential communicators and creators.

This is a fast-paced role within a subscription-led model, perfect for a marketer who thrives on variety, data-driven results, and the opportunity to work in one of the UK’s most critical sectors.

Responsibilities

Key Responsibilities

You will work side-by-side with the Senior Marketing Manager to execute high-impact campaigns that drive revenue and brand engagement.

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Campaign Management: Lead the end-to-end strategy, execution, and optimisation of multi-channel marketing campaigns (email, social, web, and events) to accelerate subscriber acquisition and maximise member retention.

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Revenue & Growth: Drive commercial objectives by developing high-performing lead generation pipelines for the sales team and implementing optimised direct-to-consumer conversion tactics.

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Content & Audience Strategy: Partner strategically with editorial and product teams to oversee the promotion and distribution of high-value content, clinical tools, and learning modules across healthcare and non-healthcare audiences.

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Data & Analytics: Take full ownership of campaign KPIs; analyse complex performance data to optimise ROI, uncover actionable insights, and deliver strategic reporting to senior leadership.

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Brand Stewardship: Champion brand integrity across the entire portfolio, ensuring all market-facing communications maintain the highest standards of professional accuracy, regulatory compliance, and consistent messaging.

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Stakeholder Leadership: Serve as a key cross-functional partner, collaborating with Sales, Editorial, and Product teams to align marketing initiatives with overarching business goals.

Skills / Experience / Knowledge / Minimum Criteria

Experience

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Proven Experience: Demonstrated success in a marketing management or senior executive role, ideally within a multi-brand or B2B environment.

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Digital & Automation Expertise: Hands-on experience managing complex email marketing workflows, CRM segmentation, and targeted social media/paid acquisition strategies.

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Strategic Copywriting: Exceptional communication skills with the ability to craft compelling, high-converting copy and oversee brand tone of voice across multiple audiences.

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Data-Driven & Analytical: Strong analytical skills with experience leveraging data analytics tools (e.g., Google Analytics, CRM reporting, Excel) to measure ROI, identify market trends, and optimize campaign performance.

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Agility & Project Management: Exceptional organizational skills with a proven ability to manage multiple stakeholders, prioritise competing demands, and pivot seamlessly across a diverse portfolio.

Why Join This Team?

• Industry Impact: Work on brands that are essential to the daily workflow of Marcomms professionals across the UK.
• Professional Growth: Direct mentorship from a Senior Marketing Manager and exposure to a complex, multi-brand portfolio.
• Fast-Paced Culture: A dynamic environment where your ideas are heard and your execution drives visible results.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.

Why work with us?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

More about working at Haymarket

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.