Marketing Manager

Overview

ABOUT THE JOB

Working within Marketing Week & Performance Marketing World

Marketing Week and Performance Marketing World are leading B2B brands within the marketing industry, delivering insight, analysis and intelligence to marketing professionals globally. The brands play a key role in informing, influencing and shaping marketing strategy and practice through subscription content, events and digital engagement.

The Role

• The Marketing Manager focuses predominantly on subscriptions and plays a key role in driving subscription growth, audience acquisition and engagement across Marketing Week and Performance Marketing World.
• The role focuses on developing and delivering data-driven, multi-channel marketing strategies that attract new subscribers, nurture prospects through the funnel, and increase customer lifetime value. Working closely with editorial, sales and wider marketing teams, the role ensures alignment between audience growth objectives and commercial performance.
• The Marketing Manager plays a foundational role in adding value by improving subscriber acquisition and retention, strengthening audience engagement, and supporting the long-term commercial success of both brands.

Responsibilities

Key Responsibilities

• Develop and deliver integrated B2B marketing strategies to drive subscription growth, acquisition and revenue performance across both brands.
• Design and manage multi-channel campaigns to increase brand visibility, audience engagement and lead generation.
• Develop and optimise lead nurturing programmes to convert prospects into subscribers and sales pipeline opportunities.
• Analyse audience, customer and campaign data to identify growth opportunities and improve conversion performance across the marketing funnel.
• Use first-party data, segmentation and customer insights to improve targeting, personalisation and campaign effectiveness.
• Continuously review and optimise the end-to-end customer journey from acquisition through to retention and renewal.
• Collaborate with sales teams to monitor lead quality, pipeline performance and conversion outcomes.
• Coordinate and support B2B events, webinars and other marketing-led activations to drive audience growth.
• Define and track marketing KPIs, objectives and budgets in collaboration with leadership.
• Produce regular reporting and insight-led recommendations to support decision-making and improve marketing performance.

Key Relationships

The Marketing Manager works collaboratively with internal teams including Editorial, Sales, Product, Data and Marketing to align audience growth strategies, support campaign delivery, share insights and deliver commercial and content objectives, while also working with external partners, agencies and suppliers to ensure effective campaign execution and optimise marketing performance.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge

• Knowledge of B2B marketing principles, including subscription, membership or lead generation models.
• Understanding of digital marketing channels including email, paid media, social and content marketing.
• Knowledge of customer lifecycle marketing, segmentation and audience engagement strategies.
• Understanding of CRM and marketing automation systems.
• Awareness of data-led marketing approaches and performance measurement techniques.

Skills

• Strong analytical and commercial thinking with the ability to interpret data and generate actionable insights.
• Excellent communication and stakeholder management skills across multiple teams and levels.
• Strong organisational and project management skills with the ability to manage multiple campaigns and priorities.
• Ability to build effective marketing strategies based on audience insight and business objectives.
• Proficiency in marketing systems, CRM platforms and digital reporting.
• Collaborative approach with the ability to influence and align cross-functional teams.

Experience

• Relevant experience in B2B marketing, ideally within media, subscriptions, SaaS, membership or professional services environments.
• Experience developing and delivering multi-channel marketing campaigns that drive acquisition, engagement or revenue growth.
• Experience using customer data, segmentation and insights to improve marketing performance.
• Experience working closely with sales or commercial teams to support pipeline and revenue objectives.
• Experience managing multiple projects in a fast-paced, target-driven environment.

About You

• You are a customer-focused marketer who understands audience needs and delivers campaigns that drive engagement, value and growth.
• You are collaborative and work effectively across teams, building strong relationships with colleagues in editorial, sales and wider commercial functions.
• You are commercially minded and results driven, with a clear understanding of how marketing activity supports revenue, subscriptions and business performance.
• You are analytical and insight-led, confident using data to evaluate performance and inform decisions.
• You are proactive and adaptable, able to manage changing priorities in a fast-paced environment while maintaining high standards of delivery.
• You are a strong communicator who can present ideas clearly, influence stakeholders and contribute to shared objectives across the business.

Measuring Success

How will success in this role typically be measured?

• Subscription acquisition and growth performance
• Conversion rates across marketing funnel stages
• Campaign performance and ROI
• Lead quality and pipeline contribution
• Customer engagement and retention metrics
• Quality and timeliness of reporting and insight delivery
• Delivery against agreed marketing plans and priorities

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include

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25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)

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Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days

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Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments

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Generous contributory pension scheme

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Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

More about Haymarket

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.