Social Media Specialist (Permanent) East Rand

We are looking for an experienced Digital Marketing & Social Media Manager to lead our online marketing and community engagement efforts for our client. The ideal candidate is creative, data-driven, and passionate about building a strong brand presence across digital platforms.

This role involves developing and managing social media campaigns, producing engaging content, running paid advertising, and ensuring that the company maintains a positive online reputation.

Responsibilities

• Social Media & Content Management

•

Plan, create, and post high-quality content on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

•

Develop content calendars and ensure consistent posting aligned with marketing goals.

•

Oversee community interactions, respond to comments and messages, and maintain a professional tone across all channels.

•

Track performance metrics, analyse engagement data, and make recommendations for improvement.

• Digital Marketing & Paid Media

•

Manage paid advertising campaigns across Facebook, LinkedIn, and Google.

•

Optimise campaign budgets, targeting, and creative content to achieve the best ROI.

•

Monitor ad performance and prepare detailed reports with insights and improvement strategies.

• Online Reputation Management (ORM)

•

Monitor brand mentions and online conversations across social media, forums, and review platforms.

•

Respond promptly and tactfully to both positive and negative reviews.

•

Identify risks or potential crises early and assist in managing public communication when necessary.

• Collaboration & Strategy

•

Work closely with the marketing, sales, and customer service teams to ensure consistent messaging.

•

Stay updated on industry trends, new social media features, and best practices.

•

Provide monthly reports and insights to management.

Requirements

•

Matric (Grade 12)

•

A relevant Diploma or Degree in Marketing, Digital Communication, or related field

•

Minimum 5 years experience in social media management and digital marketing

•

Proven experience managing paid social media and Google advertising campaigns

•

Solid understanding of analytics tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Google Analytics)

•

Experience using social listening or ORM tools

•

Background in working with multiple brands or high-volume campaigns will be an advantage

Skills & Competencies

•

Strong writing and storytelling skills for digital audiences

•

Excellent knowledge of social media trends and engagement strategies

•

Analytical mindset with the ability to interpret data and performance metrics

•

Creative thinker with attention to detail and brand consistency

•

Effective time management and multitasking ability

•

Professional communication and conflict-handling skills

•

Highly organised, proactive, and team-oriented

#mycareercraft #jobsmycareercraft #mycareercraftjobs #socialmediajobs