Personal Branding Strategist

About the Role

We are seeking a highly skilled Content & Personal Brand Strategist to join our Dubai office .

This is a Dubai-based, on-site position , and the selected candidate will be expected to relocate or join our team in Dubai .

The role is responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it remains consistently impactful across all verticals automotive, car rental, real estate, and tech.

The strategist will oversee the personal brands digital presence, develop a strong storytelling framework, and ensure all content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities

Brand Positioning & Strategy

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Define, refine, and upscale the personal brand strategy across all verticals.

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Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).

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Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

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Create and manage content calendars for short-form, long-form, and thought-leadership pieces.

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Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.

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Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

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Drive audience growth, engagement, and influence across digital platforms.

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Monitor analytics and optimize the performance of personal brand content.

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Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

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Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.

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Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).

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Manage agency or freelancer collaborations when required.

Requirements

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Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.

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Strong understanding of social media platforms, audience psychology, and storytelling frameworks.

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Demonstrated success in building or scaling personal brands (CEOs, influencers, thought leaders).

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Excellent communication, copywriting, and project management skills.

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Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.

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Creative mindset with a data-driven approach to content performance.

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Must be fluent in English (spoken and written).

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Must be willing to join and work on-site in our Dubai office.