Digital Marketing Department Lead - B2B

Job Title: Digital Marketing Lead/Manager

Job Location : Gulberg Lahore Pakistan.

Job Conditions: Onsite, full time, 02:00 pm to 11:00 pm PKT

Report to: Head of Marketing

Company Overview

Hazen Technologies is a leading technology and BPO company having offices in USA and Pakistan. Today we stand as a premier driver of innovation, offering transformative IT solutions, managed services (back-office support), and creative & digital marketing services tailored for a range of industries. Our core focus is on providing seamless solutions that add real value for our customers.

Role Summary

We are looking for a Digital Marketing Lead who can act as the deputy to the Head of Department and take ownership of day-to-day digital marketing execution, team coordination, campaign performance, and reporting.

The ideal candidate should have strong hands-on experience in SEO, PPC, keyword research, website optimization, content strategy, analytics, lead generation, and digital campaign management . This role requires someone who can both execute directly and guide junior team members.

The long-term expectation is that this person can gradually take broader ownership of the Digital Marketing Department as the company grows.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals and lead generation objectives.
• Lead SEO activities including keyword research, technical SEO, on-page SEO, off-page SEO, competitor analysis, and content optimization.
• Plan, manage, and optimize PPC campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
• Review and improve website pages for SEO, user experience, messaging, conversion, landing page quality, and lead generation.
• Create keyword-driven content plans for blogs, landing pages, service pages, campaigns, and website updates.
• Monitor campaign performance, website traffic, keyword rankings, conversions, cost per lead, and overall marketing ROI.
• Prepare weekly and monthly performance reports for management.
• Coordinate with content writers, designers, developers, SEO resources, PPC resources, and social media team members.
• Review the quality of work produced by the team and provide clear, actionable feedback.
• Support the Head of Department in planning, execution, reporting, process improvement, and team management.
• Help improve marketing discipline, accountability, documentation, campaign tracking, and execution quality.

Required Skills & Experience

• 5–7 years of hands-on digital marketing experience.
• Strong practical knowledge of SEO, PPC, keyword research, website optimization, analytics, and lead generation.
• Experience with tools such as Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs, Moz, Meta Business Suite, LinkedIn Campaign Manager, or similar platforms.
• Ability to review websites, campaigns, reports, and content from a business and performance perspective.
• Experience managing or guiding a small digital marketing team.
• Strong understanding of how digital marketing supports sales, brand visibility, and business growth.
• Good communication, planning, reporting, and coordination skills.
• Ability to work with leadership and convert business goals into clear marketing execution plans.

Preferred Experience

• Experience in IT services, software development, AI solutions, BPO, SaaS, outsourcing, or professional services.
• Experience targeting U.S., Canadian, UK, or international markets.
• Experience with CRM or marketing automation tools such as Dynamics 365, HubSpot, Salesforce, Mailchimp, Zoho, or similar platforms.
• Understanding of UI/UX, conversion funnels, landing pages, buyer journey, and sales funnel optimization.
• Experience working with sales teams, content teams, designers, and developers.

Ideal Candidate Profile

The ideal candidate should be more than a task executor. We are looking for someone who can think strategically, execute practically, lead a team, review work critically, and take ownership of results.

This person should be able to look at a website, SEO report, PPC campaign, keyword plan, or marketing dashboard and quickly identify what is missing, what needs improvement, and what actions should be taken.

Key Performance Indicators

• Growth in organic traffic.
• Improvement in keyword rankings.
• Increase in qualified leads.
• Improvement in website conversion rate.
• PPC campaign performance and cost per lead.
• Quality and consistency of marketing reports.
• Timely campaign execution.
• Improvement in website content and landing pages.
• Team productivity and accountability.
• Overall quality of digital marketing strategy and execution.