Google/Meta Ads Expert

We are looking for a results-driven Google/Meta Ads Expert to join our team and manage high-performing lead generation campaigns across Google Ads and Meta platforms. The ideal candidate should have hands-on experience in creating, optimizing, and scaling campaigns while maintaining strong ROAS and lowering CPL.

Key Responsibilities

• Plan, launch, and manage lead generation campaigns on Google Ads & Meta Ads

• Develop effective campaign strategies, audience targeting, and scaling plans

• Monitor campaign performance and optimize for conversions, ROAS, and CPL

• Set up and manage tracking systems including Meta Pixel, GTM, Conversion API, and GA4

• Analyze KPIs and generate actionable insights for performance improvement

• Conduct A/B testing on creatives, audiences, and funnels

• Prepare performance reports and communicate campaign updates clearly with the team/clients

• Work closely with internal teams to improve overall marketing performance

Requirements

• Proven experience managing successful lead generation campaigns

• Strong understanding of campaign strategy, targeting, optimization, and scaling

• Hands-on experience with tracking setups (Pixel, GTM, Conversion API, GA4, etc.)

• Strong analytical skills with the ability to improve ROAS and reduce CPL

• Experience working with service-based businesses is a plus

• Excellent communication and reporting skills

• Ability to manage multiple campaigns and meet performance goals

Preferred Skills

• Proven experience in performance marketing across digital platforms.
• Strong understanding of PPC, paid campaigns, conversion tracking, and ROI optimization.
• Ability to manage budgets and optimize campaigns for maximum performance.
• Proficiency with analytics and reporting tools such as Google Analytics, Facebook Ads Manager, etc.
• Experience in A/B testing, audience targeting, and funnel optimization. Strong data-driven mindset with the ability to analyze results and make actionable recommendations.
• Good communication and collaboration skills.
• Proactive, detail-oriented, and up-to-date with the latest digital marketing trends.

Location: Gulberg V, Lahore Timings: 9:30 AM – 6:30 PM