Principle Pricing Specialist

Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception.

We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary!

Meet the team!

The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals.

As a Principal Pricing Specialist at Unifonic, you will lead the company's pricing strategy across its portfolio of AI-powered customer engagement solutions. This is a highly analytical and commercially driven role responsible for developing pricing strategies that maximize revenue growth, improve profitability, and strengthen our competitive position across global markets. You will partner closely with Product, Sales, Finance, Product Marketing, Customer Success, and Executive Leadership to ensure our pricing and commercial models support business objectives while delivering value to customers. You will also own the commercial deal desk, ensuring complex enterprise opportunities are structured efficiently with the right balance of competitiveness, profitability, and long-term customer value.

Help us shape the future of communication by

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Define and continuously optimize pricing strategies across Unifonic's product portfolio.

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Develop pricing models for new products, AI capabilities, feature launches, and packaging updates.

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Evaluate pricing performance and recommend improvements based on customer behavior, market trends, and business goals.

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Drive pricing governance and establish pricing best practices across the organization.

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Own the commercial deal desk for strategic enterprise opportunities.

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Partner with Sales and Leadership to structure competitive, profitable, and scalable commercial proposals.

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Review pricing exceptions, discount approvals, and commercial terms while ensuring pricing governance.

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Balance customer acquisition objectives with long-term profitability.

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Identify pricing opportunities that accelerate revenue growth and improve margins.

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Analyze customer usage patterns and buying behavior to recommend pricing optimization initiatives.

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Drive monetization strategies for new products, premium features, AI capabilities, and value-added services.

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Support annual pricing reviews and commercial planning.

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Conduct ongoing competitive pricing analysis across CPaaS, SaaS, Customer Engagement, and AI markets.

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Benchmark Unifonic's commercial offerings against competitors and identify differentiation opportunities.

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Monitor market trends, customer expectations, and pricing innovations.

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Work closely with Product teams to align pricing with product strategy and roadmap.

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Partner with Product Marketing to ensure pricing and packaging are clearly communicated to customers and internal teams.

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Collaborate with Finance on revenue forecasting, profitability analysis, and pricing governance.

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Support Sales and Customer Success teams with pricing guidance and commercial recommendations.

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Build dashboards and reports to monitor pricing effectiveness, discount trends, deal profitability, and commercial performance.

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Analyze pricing elasticity, customer segmentation, and win/loss data to inform strategic decisions.