Marketing Executive - Digital, Website including SEO

Job Title: Digital Marketing & Website Executive (SEO, Web Development & Performance Marketing) About LUCKY-TECH Membranes Pvt. Ltd. WE COVER EVERYTHING, EVERYWHERE From Architectural Roofing to Massive Event Halls, from Air Domes to Biogas Gasholders and More We Deliver Value — Through Performance, Time Savings, and Long-Term Support You Can Rely On Job Summary We are looking for a proactive and result-oriented Digital Marketing & Website Executive to manage our online presence, improve website performance, generate quality leads, and strengthen our digital marketing efforts. The ideal candidate should have hands-on experience in SEO, website management, Google Ads, content creation, and B2B digital platforms such as IndiaMART. Key Responsibilities Search Engine Optimization (SEO) · Plan and execute on-page and off-page SEO strategies. · Perform keyword research and competitor analysis. · Improve website rankings and organic traffic. · Monitor website performance using SEO tools and prepare monthly reports. Website Development & Management · Develop, update, and maintain the company website. · Ensure the website is optimized for speed, security, and mobile responsiveness. · Create and update landing pages for marketing campaigns. · Coordinate with internal teams to keep website content current and accurate. Digital Platform Management · Manage and regularly update company profiles on: o Google Business Profile o IndiaMART o TradeIndia o Justdial o Other B2B and digital platforms · Ensure product catalogs, company information, images, and contact details are always up to date. Google Ads & Performance Marketing · Plan, execute, and optimize Google Search, Display, and Remarketing campaigns. · Monitor campaign performance, CTR, CPC, conversions, and ROI. · Generate quality leads while maximizing advertising efficiency. · Prepare campaign performance reports with recommendations. Content Creation & Marketing · Create engaging content for the website, blogs, social media, email campaigns, brochures, and product pages. · Work with the sales team to develop marketing materials and promotional campaigns. · Coordinate the creation of graphics, videos, and other digital assets. Analytics & Reporting · Track website traffic and user behavior using Google Analytics and Search Console. · Measure campaign performance and prepare monthly digital marketing reports. · Suggest improvements based on data analysis. Required Skills · Strong knowledge of SEO (On-page, Off-page, Technical SEO). · Experience with website development and CMS platforms such as WordPress. · Hands-on experience with Google Ads and campaign optimization. · Knowledge of Google Analytics and Google Search Console. · Experience managing IndiaMART, Google Business Profile, and other digital platforms. · Content writing and digital marketing skills. · Basic knowledge of HTML, CSS, and website optimization is preferred. · Understanding of lead generation and B2B marketing. · Excellent communication and analytical skills. Preferred Qualifications · Bachelor’s degree in Marketing, IT, Computer Science, or a related field (Preferred) · 2–5 years of experience in Digital Marketing, SEO, Website Management, or Performance Marketing. · Google Ads and Google Analytics certifications will be an added advantage. Key Performance Indicators (KPIs) · Improvement in website traffic and search engine rankings. · Number and quality of leads generated through digital channels. · Google Ads ROI and campaign performance. · Website uptime, speed, and regular content updates. · Growth in enquiries from Google, IndiaMART, and other online platforms. · Timely execution of digital marketing campaigns and content updates.