Sr. Paid Search & Paid Social Strategist

About the Role  

SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands-on execution of high-performance paid media campaigns across search and social. You’ll own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, TikTok, LinkedIn, and other platforms). This is an execution-focused role as much as a strategic one. You’ll be in the platforms daily, building, launching, and optimizing campaigns rather than overseeing them from a distance. You’ll run advanced bidding, automation, audience strategy, and creative testing that drives client growth, and partner closely with Creative, Analytics, and Account teams to keep campaigns evolving and tied to measurable business outcomes. 

Your Impact   

• Strategic Growth: Lead the strategy and execution of paid media campaigns across paid search (Google Ads, Microsoft Ads, app ecosystems) and paid social (Meta, TikTok, LinkedIn, and other platforms), aligning media investment with client business goals and full-funnel performance. 

• Planning: Plan, build, and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client. Develop granular keyword architectures and query mapping on search, audience and targeting frameworks on social, and full-funnel roadmaps that tie both to seasonal demand and business objectives. 

• Campaign Execution & Optimization: Build and manage campaigns directly in-platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy), and run the day-to-day optimization that maximizes efficiency and return on spend across both channels. 

• Automation: Work with Ad Tech and Product teams to implement smart bidding, feed-based automation, and scripts on search, and to get the most from native platform automation like Meta Advantage+ and TikTok Smart Performance campaigns on social, scaling performance while reducing manual lift. 

• Creative Testing: Partner with Creative to brief, test, and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever, managing ad fatigue, and feeding winning concepts back into the testing cycle to keep the algorithm supplied with fresh, high-performing assets. 

• Conversion Tracking: Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server-side tracking, and the platform pixels and APIs (Meta, TikTok, LinkedIn) that power measurement and attribution. 

• Performance Reporting: Serve as the primary voice for paid media performance, turning campaign data into clear, executive-level narratives that connect metrics to business growth. Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities, keeping reporting actionable, consultative, and tied to each client’s bottom-line goals. 

• Cross-Functional Collaboration: Work alongside Creative, SEO, Analytics, and Account teams so paid search and paid social reinforce each other and complement broader digital marketing efforts. 

• Continuous Learning: Stay ahead of algorithm updates, platform betas, and automation changes across Google, Microsoft, Meta, TikTok, and LinkedIn to keep campaigns at the leading edge. 

What Success Looks Like   

• Campaigns consistently meet or exceed the KPIs that matter most to each client, whether that's revenue and ROAS, CPA/CPL and lead volume, pipeline and CAC, app installs, or reach and awareness, across both search and social. 

• Budget pacing, bidding, audience, and targeting frameworks run smoothly and accurately at scale across every platform. 

• Conversion tracking and reporting deliver clear, actionable insight tied directly to business outcomes. 

• Creative testing is constant and structured, with winning concepts scaled quickly and fatigued ones retired before performance slips. 

• Search and social strategies keep evolving through structured testing, data analysis, and platform innovation. 

• Clients and internal stakeholders see you as a trusted advisor who connects media performance to real business growth. 

• Documentation, testing roadmaps, and optimization playbooks set repeatable best practices for the wider team. 

Qualifications 

• 5+ years of hands-on experience managing paid search and paid social campaigns, ideally within an agency or performance marketing environment. This is an in-platform execution role, not strategy oversight alone. 

• Deep platform expertise across Google Ads (Search, Display, Youtube), Microsoft Ads, and app ecosystems (Apple Search Ads, Google UAC) on the search side, and Meta, TikTok, and LinkedIn on the social side, with Pinterest, Snapchat, or Reddit a plus. 

• Strong command of keyword architecture, query mapping, and bidding models on search, plus audience building, targeting, and creative testing on social. 

• Proven experience managing multi-million-dollar media budgets with accountability for CPA, CAC, ROAS, and ROI performance. 

• Proficiency with automation and campaign-management tools (e.g., SA360, Skai, Marin, Smartly.io, or in-house API-based solutions) and with native platform automation such as Performance Max, Advantage+, and Smart Performance campaigns. 

• Advanced analytical skills, with the ability to translate campaign data into meaningful insights and business recommendations. 

• Hands-on experience designing and running A/B tests across ad copy, creative, landing pages, and bidding strategies. 

• Working knowledge of GA4, Adobe Analytics, Google Tag Manager, conversion APIs and server-side tracking, attribution modeling, and feed-based automation. 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Compensation & Benefits 

We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia. 

Competitive Compensation 

• Annual base salary range at $110,000-$120,000 commensurate with experience and qualifications

• Annual performance based discretionary bonus 

Robust Health Coverage 

• 3 Medical plans  

• Dental and Vision  

• Life, AD&D and other voluntary insurance  

Tax-Advantaged Accounts 

• 401K retirement plan 

• 4% matching and 100% vested upon enrollment 

• Health Savings Account (HSA) 

• Flexible Spending Account (FSA)  

• Health, Dependent Care, Commuter 

Family Friendly Benefits  

• 100% paid parental leave for all new parents with eligible tenure 

• Building Healthy Families program if enrolled through Medical plan 

Time Off to Recharge 

• Generous Paid Time Off (PTO) policy 

• 9 company holidays plus 1 floating holiday  

Extras that Make Life Easier 

• College savings and student loan repayment assistance 

• Monthly cell phone stipend 

• Access to wellness programs at no cost if enrolled through Medical plan, including: 

  • Gym membership reimbursement 

  • LiveHealth Online virtual care 

  • Personalized support from a Well-being Coach  

• Employee Assistance Program at no cost 

  • Free confidential counseling and emotional support services  

  • On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)  

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).