Marketing Specialist

MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING)

Location: Remote

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

KEY RESPONSIBILITIES

SOCIAL MEDIA MANAGEMENT

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
• Plan and execute structured content calendars aligned with growth goals
• Develop short-form video strategies targeting e-commerce brands and agencies
• Monitor engagement performance and continuously optimize content output

CONTENT STRATEGY

• Build and execute a consistent multi-channel content strategy
• Translate product features into compelling educational and conversion-focused content
• Collaborate with internal stakeholders to develop thought leadership content
• Produce:
• short-form videos
• carousels
• product explainers
• insight-driven posts
• creator economy commentary

PAID ADVERTISING CAMPAIGNS

• Plan, launch, and optimize paid campaigns across platforms such as:
• TikTok
• Meta
• LinkedIn
• Google (optional but preferred)
• Test creatives, audiences, and messaging variations
• Improve acquisition efficiency and conversion performance
• Track and report campaign performance metrics

PRODUCT MARKETING

• Support the go-to-market strategy for new feature releases
• Help position AI-driven creator discovery and outreach tools clearly in the market
• Develop messaging frameworks for agencies and e-commerce brands
• Contribute to landing page messaging and campaign narratives

GROWTH & ANALYTICS

• Track and report on key marketing KPIs
• Identify opportunities to scale acquisition and engagement
• Run experiments across content, positioning, and paid channels
• Support pipeline generation and brand awareness initiatives

IDEAL CANDIDATE PROFILE

REQUIRED

• 2–5+ years of experience in growth marketing, social media marketing, or product marketing
• Strong experience managing social media for SaaS, creator economy, or e-commerce brands
• Experience running paid acquisition campaigns
• Ability to create high-performing short-form content
• Comfortable working in a fast-paced startup environment
• Strong execution capability (not strategy-only)