Senior Digital Marketing Specialist I

We are looking for a Senior Digital Marketing Specialist who is a rare hybrid: a gifted writer with a

human touch and a technical marketer who understands the mechanics of SEO/AEO and web

marketing.

Your mission is twofold: first, to transform our web and email copy from functional to irresistible

by optimizing for both human emotion and LLM and search engine algorithms. Second, to take

the lead of our email instance, managing complex audience segmentation and ensuring the

right message reaches the right persona at the perfect time.

Key Responsibilities

● Write and refine our website content to ensure a consistent, empathetic, and human

brand voice that builds trust with our audience.

● Infuse web copy with strategic keywords and SEO best practices without sacrificing

readability or brand integrity.

● Lead the end-to-end execution of email campaigns, including template building, list

management, and deployment.

● Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona,

ensuring highly personalized 1-to-1 communication at scale.

● Develop automated drip sequences that nurture prospects through the funnel using

targeted, persona-based messaging.

● 4+ years of professional copywriting experience, with a portfolio that shows an ability to

make complex topics feel accessible and human.

● Proven experience working within Pardot, HubSpot, or Marketo. You should be

comfortable with logic-based segmentation and automation rules.

● Understanding of how to balance keyword density with high-quality, engaging prose.

● Experience creating content for distinct buyer personas and mapping content to different

stages of the customer journey.