Salesforce Product Owner | EMEA

The Salesforce Product Owner, EMEA is responsible for the strategic direction, ongoing optimisation, and operational management of the Salesforce platform across nine EMEA countries. Acting as the primary liaison between business stakeholders, IT teams, and delivery partners, the role ensures Salesforce capabilities align with business priorities while maintaining a stable, scalable, and user-focused platform.

The role combines ownership of business-as-usual (BAU) support and continuous improvement activities with responsibility for delivering strategic enhancements and transformation initiatives. The Product Owner will define priorities, manage demand, oversee delivery, and ensure Salesforce continues to support business growth, operational efficiency, and customer engagement across the region.

The key purpose of the role is to maximise the value of Salesforce across EMEA by: 

• Owning the Salesforce product roadmap and backlog;
• Ensuring effective support and governance of the platform;
• Delivering business-led enhancements and change initiatives;
• Driving continuous improvement;
• Aligning regional requirements with global technology standards;
• Ensuring a scalable, secure, and sustainable CRM ecosystem.

 

Key responsibilities:

1. Product Strategy & Roadmap
   • Define and maintain the Salesforce product vision and roadmap for EMEA;
   • Partner with business leaders to understand strategic priorities and translate them into technology capabilities;
   • Balance short-term business needs with long-term platform sustainability;
   • Identify opportunities to improve business processes through Salesforce functionality and automation;
   • Ensure alignment with enterprise architecture, governance standards, and global Salesforce strategy.
      
2. Product Ownership & Demand Management
   • Own and manage the Salesforce product backlog;
   • Facilitate demand intake, prioritisation, and business case development;
   • Evaluate competing priorities across multiple countries and business functions;
   • Define requirements, acceptance criteria, and success measures for enhancements;
   • Ensure prioritisation decisions are transparent and aligned to business value.
      
3. Change Delivery & Continuous Improvement
   • Lead delivery of Salesforce enhancements, projects, and transformation initiatives;
   • Coordinate solution design, development, testing, deployment, and adoption activities;
   • Support release planning and business readiness activities;
   • Ensure effective user acceptance testing and stakeholder sign-off;
   • Identify opportunities for process automation and operational efficiencies;
   • Promote adoption of Salesforce best practices and standardisation across markets.
      
4. Stakeholder Management
   • Build strong relationships with Sales, Marketing, Operations, Finance, Customer Experience, and IT stakeholders;
   • Act as the primary point of contact for Salesforce-related business requirements and escalations;
   • Facilitate governance forums and prioritisation discussions where appropriate;
   • Provide regular reporting on roadmap progress, delivery status, risks, and platform performance;
   • Manage stakeholder expectations and communicate delivery timelines effectively.
      
5. Governance, Risk & Compliance
   • Ensure Salesforce operates within organisational security, compliance, and data governance standards;
   • Support GDPR and regional regulatory compliance requirements;
   • Maintain platform documentation, processes, and governance artefacts;
   • Ensure changes follow agreed architecture and change management standards.
      

Qualifications and experience:

• 5+ years' experience working with Salesforce in a Product Owner, Product Manager, Business Systems, CRM, or Business Applications role;
• Strong understanding of Salesforce platform capabilities and CRM processes;
• Experience managing both BAU support and change delivery within a Salesforce environment;
• Experience working with Agile delivery methodologies and backlog management;
• Experience engaging senior business stakeholders across multiple countries or business units;
• Strong understanding of service management principles, including incident, problem, change, and release management.
   

Nice to have:

• Salesforce Administrator Certification; Salesforce Business Analyst Certification; Salesforce Sales Cloud Consultant Certification;
• Experience supporting Service Cloud, Marketing Cloud, Experience Cloud, or CPQ;
• Knowledge of ITIL principles and service management frameworks;
• Experience working within a multinational matrix organisation.
   

What we offer:

• Hybrid cooperation (currently team meets once a week at the Warsaw office);
• Fixed-term cooperation - 18 months, with possibility to prolong, depending on business needs;
• International environment, working in English;
• Private healthcare with rehabilitation, 6 additional days off yearly for parents, cafeteria programme and other benefits;
• Internal training program;
• Job in a company that cares about the sustainable development of the organization;
• Working in a company with the titles: Best Employer 2017 and 2019 awarded by Kincentric (formerly AON) and Investor in Human Capital 2019, 2021, 2022, 2023, 2024 and 2025.

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